How to Get More Reviews for Your Mobile App
There are a variety of factors that can distinguish between a solid app and a mediocre or even bad one. Among these many factors comes one that many developers might not even notice or disregard, which is app reviews and ratings. App reviews and ratings are critical indicators when it comes to an app’s performance. The reviews about your app on forums, websites, and app stores are enough for users to decide whether or not to download it. This is why in this article, we are going to go through app reviews and ratings in detail. We will also provide you with tips on how to increase app reviews.
What are App Reviews?
App reviews are the way users give feedback about apps. It is typically found in the app rating section of either the Apple App Store or the Google Play Store, where the user can rate an app on a scale of one to five stars and leave a review; each app store's rating and review system differs.
How important are App Reviews
App reviews are an important way for users to express their opinion about your app after using it. Reviews can help you see where your app went wrong and might need improvements, as well as provide insight into how users see and interact with your app. They can also help your app get noticed by more people by boosting it in the app store's rankings. Not to mention, potential users will get a brief glimpse of what your app has to offer.
The importance of app reviews also lies within them being genuine and coming from users who really used the app and had an experience with it. This is one of the factors that makes users depend on reviews when they are looking for apps. Statistics claim that 79% of users base their decision of whether they will download the app or not on the app's ratings and reviews. Positive app reviews also contribute to improving app revenues. The more users find positive reviews on your app, the more they are willing to make in-app purchases and have a sense of trust in the app. Therefore, it is important to get as many authentic reviews as possible for your mobile app.
Strategies to Get More Reviews
Offering Incentives
Offering incentives is an effective way to encourage users to leave a review; they can be anything from a discount and free gifts to access to extra features on the app. But make sure it is relevant to your brand. Used in combination with other strategies, it can be an excellent way to boost the number of reviews and ratings for your app. It's essential to ensure that the incentive being offered is something that aligns with your brand and your company's values—something that rewards customers for their genuine feedback rather than for a positive review.
Promoting on Social Media
Promoting your app on social media can be an excellent way to reach a wider audience and increase its visibility. You can use social media to showcase the features of your app, use a unique hashtag, and even ask your followers to provide feedback. Platforms such as Facebook, Twitter, and Instagram are powerful tools to reach a larger audience and increase app reviews. Additionally, you can employ influencer marketing to promote your app, resulting in more reviews and ratings. Influencers have the capacity to spread the word about your app. This can lead to more downloads and improve visibility.
Request App Ratings and Reviews on the App
Requesting ratings and reviews directly on the app is a great way to get more feedback from users. You can do this by adding an easy-to-understand prompt that encourages users to leave a review or rating. This prompt should be subtle and not too intrusive.
The nandbox app builder, for example, allows developers to request an app rating that does not require any additional plugins or integrations. Every successful video or voice call lasting more than 30 minutes would prompt the user to leave a review on the app store. This has proven to be very effective, as it targets users after they have had a good experience with the app. After users have left a review or rating, it is important to thank them for their input and let them know that you really appreciate their feedback. You also need to make sure to respond to both negative and positive feedback. This will not only show that you value their opinion but also encourage more people to leave reviews and ratings in the future.
Join Online Communities and Discussions
Joining online communities and discussion boards is another ideal way to get more reviews for your app. You can join forums related to your app or industry and post about your app. This will help you not only get more reviews but also gain insight into what users think about your app. Additionally, you can join groups related to your app and ask members to leave a review. This can be a great way to get more reviews and ratings from users who are already interested in and using your app.
App Store Optimization (ASO)
App Store Optimization (ASO) is very effective when it comes to getting app reviews. It helps boost your app’s visibility on the app store and helps you get more reviews. This involves optimizing the app store page, and using ranking keywords relevant to your app to make it more discoverable. Additionally, you should make sure that the title, description, and screenshots of the app are all optimized and engaging. For example, the screenshots and showcase of your app should be clear and visually appealing, as should the introductory video.
Showcase Positive Reviews to Encourage Users
By showcasing positive reviews, you can encourage more users to leave reviews. You can do this by adding a section in the app dedicated to reviews, or by displaying positive reviews in the app. Or, if you have a landing website for your app, which is another way to gain visibility. You can dedicate a testimonial section on this website to highlight positive reviews from users; it can be featured on social media platforms as well. This will not only help increase app reviews but also build trust and credibility with potential users and acquire new users easily.
In Summary
App reviews and ratings can have a huge impact on an app's success. It is important to understand why app reviews are important, as well as strategies to increase them. By implementing these strategies, you can get your app featured among many other acknowledged apps and be able to compete with them confidently. Thus, propelling your app to endless and astonishing success.